Netflix launched a creative brief challenging creators to restore its reputation as a positive leader in content creation, anchored by the tagline “See What’s Next.”
I responded with a campaign that speaks directly to creatives using their own language—keyboard shortcuts.
Scope
- Creative Ad
- copywriting
- Strategy
Awards & Mentions
- Ads of the World
The Concept:
Each visual pairs a well-known shortcut with an engaging hook-up line, making the message clear yet indirect. The Netflix “N” transforms into a keyboard key, reinforcing the concept of shortcuts leading to inspiration:
- Command + N → The universal shortcut for starting a new project, aligning with Netflix as the place to kickstart creative ideas.
- Esc → A nod to how Netflix serves as an escape and a comfort zone.
- Return → A metaphor for embracing and returning to creativity through storytelling.